While first class is dying, Premium Eco is the new Graal

More and more airlines are deciding either to abandon their first class or to keep it on a few profitable destinations.

Conversely, “premium eco” classes are very trendy. It’s an intermediary class between economy and business, that is perfect for business passengers that have to reduce their expenses in hard times or economy passengers that want more comfort but can’t afford a business seat.

Some airlines started to equip their fleet with such seats these last years. Some, like Air France, decided to design a dedicated seat for their “Premium Voyageur” cabin (picture on the left), so did British Airways. KLM, as for them, kept their economy seats for their “comfort economy class” but with much more room for the legs.

Delta should launch their “premium eco” in 2011.

For example, Air France’s Premium Eco was have been chosen by 400 000 passengers for its first year in operations, while not equiping the whole long-haul fleet at this time.

About Bertrand